Custom Platform For Music Artists To Enter The NFT Market

Creators are flocking to the NFT market, and musicians are clearly no exception. While they share some attributes and industry considerations with the greater artistic community on the blockchain, they also have unique challenges and considerations—rights and royalties management and project splits among them.

That’s the lane TuneGO, which already operates a tech platform that creates a digital fingerprint for individual songs and tracks associated metadata, is going for with its expansion into NFT MUSIC. The company is launching an NFT marketplace that provides musicians a unified platform to secure their content, protect their creative rights, mint NFTs, distribute to streaming platforms, and monetize via the likes of social media, video games and films.
TuneGONFT operates on the Flow blockchain in collaboration with Dapper Labs, the company behind NBA Top Shot whose studio partners include the NBA, NBPA, WNBA, WNBPA, Warner Music Group, Ubisoft, Genies and UFC. Investors include Andreessen Horowitz, Coatue and Union Square Ventures.
Speaking about the general NFT opportunity for musicians, Lesley Silverman, who runs United Talent Agency’s digital assets division at United Talent Agency, says, “Not since Napster have artists really been able to directly monetize what they are creating on the music side. Across the board, this technology has the ability to empower creators to engage with their fans in more meaningful ways.”